At a time when we have continued economic uncertainty many businesses consider reducing spend, which often includes cutting marketing budgets. However if you wish to maintain or even grow your sales, marketing is an area in which you should continue to invest. So here are..... FIVE reasons to invest in your telemarketing: Keep in [...]
Despite continued resistance to cold calling, using the phone to make a sales call can still be effective if done intelligently and used as part of a marketing strategy that incorporates multiple communication channels. So says Laura Morrison, managing director of Your Telemarketing, which offers an outsourced telemarketing service to companies, as well as [...]
Telemarketing is still recognised as one of the leading direct marketing channels, largely as it can lift response rates from other marketing tactics by over 20%. People buy from people, and even a voice connection is a vital step in your marketing activity. Research has shown that it takes 8-12 ‘touches’ to convert a [...]
When most businesses start trading there is a great idea coupled with immense passion, which serves initially to deliver early customers. As the business starts to grow, more clients are needed to ensure sustainability. This is when the importance of a marketing strategy, as part of the overall business strategy becomes vital to ongoing [...]
Most people mistakenly believe that using telemarketers, is limited to using cold calling to generate sales activities. But telemarketing can be used to turn many opportunities into business, and there are various ways to do this. Moreover, it has been demonstrated that the use of a multichannel approach to marketing and sales delivers an [...]
Your Telemarketing were contacted by Simply C Photography who needed support to introduce a new service to a targeted prospect base. We knew Cherry Beesley and her business Simply C Photography really well having met several years ago through networking. We are also a client of Simply C Photography, using Cherry for all our [...]
It’s hard to believe that five years have passed since the pandemic reshaped nearly every aspect of our lives — including how businesses connect with customers. While much of the focus has been on the rise of digital channels, telemarketing has undergone its own transformation. As customer behaviour has shifted, businesses have had to [...]
For telemarketing teams, industry standard B2B contact rate pre-pandemic was 20-25%, although our analysis showed that Your Telemarketing were achieving closer to 30%. Now that businesses are employing a more hybrid working model, it is quite clear that this statistic is now aspirational! Recent analysis of our own achievement indicate a 24-26% contact rate. [...]
This may be controversial, but we’re going to say it anyway, we are not doing a Black Friday discount. And our question is, should you? What is the real value in giving a discount? Yes, you get more business with clients who buy your product or service, but at a lower price. Assuming that [...]
Your Telemarketing is delighted to announce that our confident telemarketing skills workshop is back! Designed to help sole traders, small business owners and those new to telemarketing, this workshop is limited to 8 delegates to ensure plenty of interaction and opportunities to resolve specific challenges. The event will include a general background on integrated [...]
About Your Telemarketing
Your Telemarketing was founded in 2011 by Laura Morrison, Managing Director, who had a vision to be able to support small and medium sized businesses with flexible and affordable telemarketing solutions.
Laura recognised that East Anglia’s entrepreneurs needed business development support, alleviating time constraints and bridging a skills gap, to grow their businesses.
Contact:
HQ: Old School Hall, Well Street
Bury St Edmunds, Suffolk, IP33 1EQ
Phone: 01284 332506
Email: info@yourtelemarketing.co.uk
Affiliations, Associations & Good Causes:
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