Why is a marketing strategy important?

2026-01-07T12:09:44+00:00January 6th, 2026|

When most businesses start trading there is a great idea coupled with immense passion, which serves initially to deliver early customers. As the business starts to grow, more clients are needed to ensure sustainability. This is when the importance of a marketing strategy, as part of the overall business strategy becomes vital to ongoing [...]

Effective sales calls can increase chances of securing business

2025-12-15T09:52:35+00:00December 5th, 2025|

Despite continued resistance to cold calling, using the phone to make a sales call can still be effective if done intelligently and used as part of a marketing strategy that incorporates multiple communication channels. So says Laura Morrison, managing director of  Your Telemarketing, which offers an outsourced telemarketing service to companies, as well as [...]

Your Telemarketing launches new service for small businesses

2025-10-17T12:44:32+01:00October 17th, 2025|

We are delighted to launch our brand new service designed with Solopreneurs and Micro Businesses in mind. With most small business owners still very much involved with every aspect of the business, lead generation can often be bottom of the list. Now you can outsource to Your Telemarketing. We will help you to Elevate [...]

Seeking Sponsorship for one of our employees

2025-08-19T12:46:04+01:00August 19th, 2025|

Here at Your Telemarketing we are extremely proud to support one of our employees who is a wheelchair athlete. Fairly new to wheelchair racing, Finlay has already complete the London Marathon, now being ranked 8th in UK, and is now focusing on track events. Finlay's ambition is to represent his country at an International [...]

How to use Telemarketing to deliver new business

2025-08-15T09:37:40+01:00August 14th, 2025|

Most people mistakenly believe that using telemarketers, is limited to using cold calling to generate sales activities. But telemarketing can be used to turn many opportunities into business, and there are various ways to do this. Moreover, it has been demonstrated that the use of a multichannel approach to marketing and sales delivers an [...]

Case Study – Integrated Marketing Really Works

2025-04-22T13:20:46+01:00April 11th, 2025|

Your Telemarketing were contacted by Simply C Photography who needed support to introduce a new service to a targeted prospect base. We knew Cherry Beesley and her business Simply C Photography  really well having met several years ago through networking. We are also a client of Simply C Photography, using Cherry for all our [...]

How Has Telemarketing Behaviour Shifted Five Years On

2025-03-10T12:02:19+00:00March 10th, 2025|

It’s hard to believe that five years have passed since the pandemic reshaped nearly every aspect of our lives — including how businesses connect with customers. While much of the focus has been on the rise of digital channels, telemarketing has undergone its own transformation. As customer behaviour has shifted, businesses have had to [...]

Is your telemarketing team finding it harder to reach decision makers?

2025-02-04T11:47:10+00:00February 1st, 2025|

For telemarketing teams, industry standard B2B contact rate pre-pandemic was 20-25%, although our analysis showed that Your Telemarketing were achieving closer to 30%. Now that businesses are employing a more hybrid working model, it is quite clear that this statistic is now aspirational! Recent analysis of our own achievement indicate a 24-26% contact rate. [...]

Not a Black Friday discount

2024-11-29T14:27:22+00:00November 29th, 2024|

This may be controversial, but we’re going to say it anyway, we are not doing a Black Friday discount. And our question is, should you? What is the real value in giving a discount? Yes, you get more business with clients who buy your product or service, but at a lower price. Assuming that [...]

Confident Telemarketing Skills Workshop

2024-01-29T15:40:25+00:00January 29th, 2024|

Your Telemarketing is delighted to announce that our confident telemarketing skills workshop is back! Designed to help sole traders, small business owners and those new to telemarketing, this workshop is limited to 8 delegates to ensure plenty of interaction and opportunities to resolve specific challenges. The event will include a general background on integrated [...]

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