Case Study – Integrated Marketing Really Works

2025-04-22T13:20:46+01:00April 11th, 2025|

Your Telemarketing were contacted by Simply C Photography who needed support to introduce a new service to a targeted prospect base. We knew Cherry Beesley and her business Simply C Photography  really well having met several years ago through networking. We are also a client of Simply C Photography, using Cherry for all our [...]

How Has Telemarketing Behaviour Shifted Five Years On

2025-03-10T12:02:19+00:00March 10th, 2025|

It’s hard to believe that five years have passed since the pandemic reshaped nearly every aspect of our lives — including how businesses connect with customers. While much of the focus has been on the rise of digital channels, telemarketing has undergone its own transformation. As customer behaviour has shifted, businesses have had to [...]

Is your telemarketing team finding it harder to reach decision makers?

2025-02-04T11:47:10+00:00February 1st, 2025|

For telemarketing teams, industry standard B2B contact rate pre-pandemic was 20-25%, although our analysis showed that Your Telemarketing were achieving closer to 30%. Now that businesses are employing a more hybrid working model, it is quite clear that this statistic is now aspirational! Recent analysis of our own achievement indicate a 24-26% contact rate. [...]

Why is a marketing strategy important?

2025-01-14T13:54:32+00:00January 13th, 2025|

When most small businesses start trading there is a great idea coupled with immense passion, which serves initially to deliver early customers. As the business starts to grow, more clients are needed to ensure sustainability. This is when the importance of a marketing strategy, as part of the overall business strategy becomes vital to [...]

Not a Black Friday discount

2024-11-29T14:27:22+00:00November 29th, 2024|

This may be controversial, but we’re going to say it anyway, we are not doing a Black Friday discount. And our question is, should you? What is the real value in giving a discount? Yes, you get more business with clients who buy your product or service, but at a lower price. Assuming that [...]

How to use Telemarketing to deliver new business

2024-08-27T20:42:12+01:00August 23rd, 2024|

Most people mistakenly believe that using telemarketers, is limited to using cold calling to generate sales activities. But telemarketing can be used to turn many opportunities into business, and there are various ways to do this. Moreover, it has been demonstrated that the use of a multichannel approach to marketing and sales delivers an [...]

Confident Telemarketing Skills Workshop

2024-01-29T15:40:25+00:00January 29th, 2024|

Your Telemarketing is delighted to announce that our confident telemarketing skills workshop is back! Designed to help sole traders, small business owners and those new to telemarketing, this workshop is limited to 8 delegates to ensure plenty of interaction and opportunities to resolve specific challenges. The event will include a general background on integrated [...]

Effective sales calls can increase chances of securing business

2024-01-15T20:56:42+00:00January 5th, 2024|

Despite the growing resistance to cold calling, using the phone to make a sales call can still be effective if done intelligently and used as part of a marketing strategy that incorporates multiple communication channels. So says Laura Morrison, managing director of  Your Telemarketing, which offers an outsourced telemarketing service to companies, as well [...]

We are Recruiting

2023-05-04T14:08:23+01:00May 4th, 2023|

We are delighted to be able to say that our staff are our number one priority and that we take their well-being seriously. This means that we have a high retention of staff who love working for Your Telemarketing.  As we continue to grow, we require additional part-time staff to support our lead generation [...]

Why should you consider outsourcing Your Telemarketing?

2023-03-27T17:51:38+01:00March 27th, 2023|

Telemarketing is still recognised as one of the leading direct marketing channels, largely as it can lift response rates from other media by over 20%. We all know that people buy from people, and even a voice connection is a vital step in your marketing activity. Research has shown that it takes 8-12 ‘touches’ [...]

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