At a time when we have continued economic uncertainty many businesses consider reducing spend, which often includes cutting marketing budgets. However if you wish to maintain or even grow your sales, marketing is an area in which you should continue to invest.

So here are…..

FIVE reasons to invest in your telemarketing:

  1. Keep in touch with existing clients to upsell or advise on new offers, products or services – The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% percent
  2. Secure repeat business for regular services and retain customer loyalty – on average, 65% of a company’s business will come from existing customers
  3. Just 2% in customer retention can lower your costs by as much as 10%, a 5% increase can increase profits by 25-95%
  4. Every telephone call will raise awareness of your brand. It can take as many as eight calls to create a lead that is ready to buy
  5. Alongside brand awareness and sales, regular telemarketing ensures you always have the right contacts and an up-to-date sales funnel
Why should you invest in your telemarketing?